07th September 2016
It seems that social media plays a huge role in many of our lives and indeed a lot of people access it several times a day so it seems only natural that it could serve a useful purpose as an advertising medium. Whether it is something that you ‘need’ to use is open to debate but as more and more businesses are looking to gain an advantage it seems that you may be missing a trick if you don’t follow suit.
So what are the benefits of being on social media?
- Facebook has 1.1 billion daily users
66% of Facebook’s monthly users access the site every day. This means you potentially have access to 1.1 billion people with whom you can advertise your product or service. Obviously you don’t want to target all of them but you can consider the potential.
- Can target specific audiences
Facebook gives you the opportunity to be very specific in the people that you target. You can target people by location, sex, age and even by their searches so you can try and target very specific groups of people who you feel may be interested in what you have to offer. This is very useful especially for paid campaigns.
- Drive traffic to your website
You can use social media to drive traffic to your website through links to particular pages or blogs. You can promote your site or special offers on social media but make sure that people need to visit your site to gain more information or qualify.
- Increases your online presence
The larger your online presence the better. This will mean that you have access to potentially more people than you would otherwise and certainly more than you would have through conventional or traditional means of advertising such as print media. Social media is a great way to increase your online presence quickly.
- Something people refer to
If you are on social media it is easy for people to look you up and find out more about you. Many people access social media through their phones so accessing you and your company couldn’t be simpler.
- Inbound links
Google loves inbound links to your website and social media is great way to create these. Simply place a post on the site of your choice with a link direct to your website and you will start to see the benefits in no time at all.
- Relatively cheap means of advertising
Social media is a relatively cheap form of advertising. Many adverts that you can place on Facebook, Twitter and Instagram are actually free although to gain the best results it is certainly worth paying to promote your pages or posts. This can start at as little as $3.
- Other people are using it
Although it is slightly negative, one of the main reasons for using social media is because other people are using it. If they are using it and you aren’t you could quite easily get left behind –obviously not something that you want to happen.
For more information about social media and our other SEO services contact us.