04th December 2017

Whenever we talk about SEO, one of the first things that is mentioned is “keywords”. Pretty much every search engine optimisation campaign is based around keywords so finding the right ones is vital. However, when your SEO guys come to you what do you do? Most people say the first things that come into their head and don’t consider what those searching the web might look for. If you take this approach, the chances are you will be missing most of your target audience.

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Rather than plucking keywords out of thin air, you should be looking to conduct some form of keyword research. Knowing where to begin can be difficult so we will pass on some of our tips to hopefully make you become more successful.

  1. Don’t just stick to one analytics tool

There are lots of fantastic web analytics tools out there and these will give you a great idea about what people are actually searching for. They are likely to bring up terms that you hadn’t thought of and what will reap the best rewards. If you are operating in a competitive market, you will need to use the terms that others don’t think of in order to generate the most traffic. This is why it is wise to use different tools as they will all have their own individual slant on what may give you the edge. This will also help to eliminate obsolete or underused keywords.

  1. Think ‘outside the box’ and look at your research from other angles

If you just approach your SEO campaign and indeed your choice of keywords from one angle, you will once again miss a large proportion of your target market. No one individual thinks in the same way as another so you need to approach the process from a variety of angles. Try to aim to create keywords that relate to your business sector rather than just focusing on the products and services that you offer. You may be surprised what people search for!

  1. Use a thesaurus

Thesauruses are a great way of coming up with new words that mean the same thing! Not only will they extend your vocabulary, they will help with your SEO. If you use several or synonymous keywords you will gain an advantage as it is important to understand that not everyone will use the same phrase. Your goal is to anticipate what browsers will search for and try, where possible, to get your keywords to match this.

  1. Know when ‘enough is enough’

We all know that is it possible to have too much of a good thing. Whilst having several keywords is essential, having hundreds may have an adverse effect. Keyword ‘stuffing’ is not viewed favourably by Google so should be avoided. Come up with a list of keywords and stick to them and remember you don’t have to use all of them on every page or every article.

At Leapfrog Media, we can assist you with all aspects of SEO and this includes finding the most appropriate keywords for your site. If you would like more information about our products and SEO services, please contact us for more details.