20th February 2018

Writing blogs is something that we all know we need to do. However, it isn’t easy and coming up with interesting topics and content that is SEO friendly is even harder. Blogs serve a variety of purposes, firstly, they give you and your site a sense of authority within your chosen industry. If you are seen as being knowledgeable about a subject and the ‘go to’ place for information, you will instantly gain more respect. Secondly, blogs help to attract a wider, but still relevant, audience to your site but in order to achieve this, you must appeal to the search engines – not an easy task.

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Once you have decided upon a subject, you then need to come up with an inspiring title. Unfortunately, coming up with an inspiring title and one that appeals to search engines such as Google is not straightforward. Trying to cram as many keywords in as possible simply won’t work and in fact, you may actually be penalised. You definitely need to grab your audience’s attention and this means matching their search queries. So, how do you achieve this? Thankfully, there are a few useful tools out there that can put you on the right track.

  1. Answer The Public

Answer The Public collates data from search engine queries and presents them in a data visual manner. The intention is to give the user a new way of thinking about keywords. In addition to solely looking at search engine queries, it also provides information on search volumes for specific keywords and how much those words would cost in a Pay per Click (PPC) campaign. This tool, therefore, serves two purposes, it helps with your PPC campaign and acts as a brainstorming tool for blog titles – what more could you ask for?

  1. Buzzsumo

This tool gives you an excellent understanding of what content is popular and therefore most frequently search for online. In a different manner to Answer The Public, it gives users information regarding how often content has been shared – naturally the more shares something has, the greater its visibility. This will give you an idea about what people are actively searching for so you can come up with blog topics and blog titles that will reach out to a wider audience and give your brand greater exposure.

  1. Yoast SEO

Yoast SEO is a plugin in for WordPress sites. This tool is particularly useful when it comes to ensuring that your blog is correctly optimised. It looks at your blogs title, permalink URL and meta description. In order to achieve the maximum impact, all three of these factors need to be echoing the same keywords. If you manage to achieve this, your post will rank far higher in the SERPS. It has an easy to follow traffic light system that will give you an idea on the quality of your post.

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At Leapfrog Media, we can help you to write new, original and quality content for your website. We have a range of packages to suit all industries and budgets. If you would like more information about our blog writing and other SEO services, please contact us for more details.