02nd February 2018
One of the things that we frequently hear about is the need to use social media and how effective it is a form of marketing. In truth, it is only effective if it is done correctly and poor content as well as irregular posting will have little impact. However, if you do your homework and realise what you need to post to interact with you can really reap the rewards and deals and promotions are definitely a way of doing this.
One thing that you need to take into account is that the deal must be genuine and really offer your potential clients more for their dollar. This has to be something that your clients want and not something that you just want to give away. Adding value is crucial and below we have outlined some of the most common mistakes that are made by marketers and techniques that you should adopt.
- Money off or to win something
Everybody likes a bargain or an opportunity to win something that they really want or need. Money off is great, as are 2-for-1 offers as long as it for a product that is appropriate. Remember, there are somethings that people may not want two of so always bear this in mind. Free gifts must be desirable otherwise what is the incentive? For your campaign to be successful, you need to be offering something that your competitors aren’t.
- Never force your audience to take part
Pressure selling is a big turn-off for most people so again something that should be avoided. In fact, if you take this approach you are likely to lose customers rather than gain them. On a similar line, never appear desperate as this can set alarm bells ringing and once again have a negative impact. Engage with your audience, don’t pressure them and you won’t go far wrong!
- Always stay relevant
Keep your promotions relevant. Avoid using an idea or a theme that is out of date, irrelevant or which may alienate a large proportion of your customers. For example, avoid politics unless you are in the business of politics. Do your best to attract and interest, not offend or repel people.
- Be truthful in your claims and deals
Perhaps THE most important piece of advice that we can give you is that you must keep your campaigns honest and truthfully. False claims should be avoided at all costs as not only will you lose respect, you could end up in hot water with the authorities!
There are many forms of social media so don’t get too bogged down on deciding which to use initially, in fact it is a benefit if you use several. You will need to have a structured plan about how you are going to conduct the work which of course takes time and this is one of the reason that more and more people are employing the services of a professional company to carry out this work on their behalf. At Leapfrog Media we can assist you with all aspects of promoting your website and offer a variety of packages to suit your individual needs and requirements. Please contact us for more details.