13th September 2017

Content marketing is big business and one of the most important parts of this is getting shares on social media. We are always told that it is important to have quality content and no one is disputing this, however, there are other things that we also need to take into account. Here are a few hints and tips that could help you to make you blog more appealing.

Studies have found that most people tend to skim read articles online rather than reading them in their entirety as they would with traditional print media. Your content therefore needs to look appealing and easy to read as anything that appears to be too long or too in depth is likely to be ignored by many people. A study conducted by Medium found that optimum length of an article should be 7 minutes in terms of reading time.

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Of course, one of the most important parts of your blog is the title. It must grab the attention of readers, it shouldn’t be too long but should be descriptive and contain keywords. Search engines look at the relevance of articles based on the title – hence the need for keywords. Social media analytics can help you to come up with a title and basing your title on the popular Tweets also adds an advantage.

The featured image of your article is also vital. This is what will be seen on many social media sites when your blogs or articles are shared. It MUST be relevant but it needs to capture people’s interest and attract readers and therefore shares. It is worth taking time to choose an image rather than picking the first thing that you see.

The first paragraph of your article is what will appear on many search engines so this needs to be well written and appealing otherwise you will fall at the first hurdle. It should go without saying that the main body of the text should be well written, informative and relevant. Also, the font and the colour of the font is important, as some are easier to read than others. Obscure fonts will have a detrimental effect and hamper the number of shares you receive regardless of the content.

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Once you have written your article or blog, you need to decide where you are going to post it. Facebook, Twitter and Instagram are the obvious places to post and there is nothing wrong with posting the same article on different platforms. Also, don’t forget to share the article yourself just to get the ball rolling. Considering writing follow-up articles as this can also help with getting more shares.

We appreciate that this type of work can be time consuming therefore at Leapfrog Media, we can assist you with all aspects of promoting your website and this includes building content for landing pages, articles or blogs. We offer a variety of packages to suit your business’ needs and requirements. If you would like more information about our SEO services, please contact us for more details.