19th May 2017
This is a comment that I often hear when talking to people at networking events or in bars. They tell me it is a “waste of money to employ a professional company to do the work” and I tend to listen and say nothing. When I get home, I search for their website and in most cases I can’t find it – certainly not on the first few pages of Google so I give up. Now, if I give up how many of your clients will search deep into Google just to find your business? In fact, 91% of searchers don’t go past the first page so that answers the question.
Like almost everything it life, SEO is best done by a professional. After, all I wouldn’t dream of creating my own bouquet of flowers for a wedding or plumbing in my central heating -why? Well because regardless of how many books I read I just can’t do it as well as someone who is in the trade. Not only that, if I spent hours or days perfecting my bouquet of the central heating I will have wasted time I could have put to better use doing something I am good at. I could probably have earnt more money than I have saved anyway and left with an inferior product.
Website are for many companies the most important source of business these days so if no one can find yours you are going to struggle. The fact that you have time to do your own SEO probably suggests that you have too much time on your hands and your core business isn’t performing s you would like. Are you starting to see why doing your own SEO might be a false economy? SEO is not an area of your business that you should be looking to save money on – it should be a central to your marketing!
SEO is complex and time consuming. If you get it wrong, you may not only see few benefits but you may actual harm your site and be in a worse position than if you had done nothing. Do you know where to get high quality links? Do you know how to ensure that your keywords are included in your content but aren’t over used and appear naturally? Do you know how to maximise the impact of your Google AdWords campaign or target your Facebook marketing and reduce your spending at the same time? These are all questions that you need to ask yourself and you need to be honest about the answers.
At Leapfrog Media, we can assist you with all aspects of SEO and PPC marketing. We can devise a strategy that achieves your goals quickly at a price thats affordable. We understand that every business is different so are happy discuss your aims, goals, objectives and concerns with you to ensure you are entirely satisfied. If you would like more information about our services, please contact us for more details.