02nd February 2018

SEO is a tool that is frequently changing and evolving and there is little doubt that blogging has followed the same pathway. That said, blogs are still vital as they create new informative content that helps to push your site up the rankings. In the past, the art of blogging was perhaps easier and was seen as a way of obtaining hundreds or even thousands of followers – now it takes a lot more work!

As you can imagine, with more and more companies using blogs, the competition is fierce and literally millions of blogs are uploaded each day to sites such as Blogger or Tumblr. You or your SEO company need make sure that your blogs are of sufficient quality and provide readers with genuine, useful content that they can take away and digest. Here are a few of our tips to connect with your audience through blogging.

blog word cloud on digital tablet

  1. Create a niche and become an expert in that field

One of the easiest ways to benefit from blogging is to become a respected expert in your line of work. Ideally, you want to become the go-to person when people want to find out how to do something, tackle a problem, or simply keep on top of the latest news. To do this, you need to really know your stuff so do your research before going diving in!

  1. Keep the content interesting and accurate

For you to attract and maintain an audience, your content needs to be interesting more perhaps more importantly, accurate. You can quickly lose respect and followers if you fall down on either of these two areas so tied in with point 1, you really need to know your stuff for your blogs to be truly effective. It is better to post nothing than post something that is dull or wrong.

  1. Make sure you share your posts

Sharing posts not only increases its chances of being seen by more people and therefore creating a larger potential client base, it also creates quality backlinks to your website, something that is once again vital in your SEO campaign. Guest bloggers will also bring an audience with them and they will again share the content so as reaching out to larger numbers. Perhaps sharing post is the single most effective way to build your reputation as an “expert”.

  1. Keep up-to-date with any changes in the market

As we have established, blogging is still very much relevant but it is constantly changing and you need to be aware of this. If you stand still, you will simply get left behind and all your hard work typing will be for nothing. Always avoid complacency and never take your eye off the ball.

Blogging can be difficult, not to mention time consuming. It is for this reason that employing the services of a professional company may help you to gain better, faster results. At Leapfrog Media we can assist you with all aspects of promoting your website and offer a variety of packages to suit your individual needs and requirements. Please contact us for more details.