28th April 2017

Most of us own a smartphone these days and it plays an important role in our lives. We search for nearly everything online so our smartphone is often the tool we opt for first. Think about this in relation to your website, is it mobile friendly? Do you target mobile users as part of your marketing strategy? If not, your website won’t be working for you in the way that it could.

Things have certainly change in the last few years. We now live is a digital age that is changing almost daily. If we don’t embrace it, quite simply we will be swept aside and left behind. All businesses need to ensure that there digital marketing is up-to-date with market trends and this means appreciating we are in a mobile-first world.

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The following information was collated by Google and used as a powerful promotion tool by SEO Works. It is a very interesting read and one that you should really consider.

Mobile first
The majority of web traffic comes from mobile devices. In just 5 years, internet traffic originating from mobile phones has increased from 10% of users to a whopping 51% of users.

74% of Consumers now Own a Smartphone
People’s phones are the general purpose tool for everyday life, and almost three quarters of people now own one – this is only likely to increase further! Mobile marketing is the not only the future, put the hustling bustling present.

40% of Online Sales Happen from a Mobile or Tablet
40% of people will buy from their phones which means that you’re missing 2 out 5 customers if your site isn’t mobile friendly.

Customers will leave if they aren’t happy with the mobile experience
40% of customers will turn to a competitor site if yours is not mobile friendly.

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Over two thirds of people are positively influenced by a mobile friendly site
67% of mobile users are more likely to buy a product or service if your site is mobile friendly. In fact, by not modernising your site to be mobile friendly, you will be negatively influencing people’s decision making process.

65% of Decisions Start on Mobile and Finish Elsewhere.
Not only do people make spontaneous purchases from their phones and tablets, they’ll also do their research before buying your products from your desktop site or in store. People window shop on the go!

94% of Smartphone Users Looked for Local Premises Nearby.
Mobile marketing traffic is a very big deal to drive traffic to your high-street premises.

66% of Mobile Users go on to visit the High-Street Premises and 26% Made a Purchase
SEO, AdWords and Social Media are not the sole domain of the e-commerce retailer. It’s never been more important for professional services to embrace digital as way to reach clients.

At Leapfrog Media, we can assist you with all aspects of promoting your website including ensuring that your site is mobile friendly. We offer a variety of packages to suit your individual needs and requirements. Please contact us for more details.