04th December 2017
There are two main factors when it comes to SEO, on-page and off-page. The on-page factors are perhaps a little more obvious, these are the factors that make the actual page more appealing, in theory to those conducting searches, but more importantly to the search engines. In addition, it will also include some things that you won’t be able to see such as changes to the architecture and the HTML.
Off-page factors include how often articles are shared, the number of visitors that you have and of course, the number of high-quality links to your site. In the past, we have featured several articles regarding on-page factors so this time we will focus more on the lesser known off-page techniques that should be adopted. We will concentrate mainly on the link building techniques that should be adopted as these play a major role in determining how high your site will rank.
Much of a site’s ranking is determined by the number of quality links that it has. Google’s bots and spiders will pick up on these ‘roads’ and maps that direct traffic to your site. The higher quality the link, those from an authoritative source, the better and this will be recognised by all the search engines, not just Google. It should be stressed that you should never buy links or adopt any other ‘black hat’ practices as this will have a seriously negative impact on your site.
So, how do you go about getting quality links for your site?
- Natural Links
By their very nature, natural links are ones that are built up naturally. This means that you must create content that others are interested in and that they feel might be valuable to their audience. In order to achieve this, you must write high-quality, engaging content that other webmasters will want to link to. Any webmaster worth their salt will always link back to the original content, therefore, you will naturally accrue links.
- Outreach Links
This is a very similar to practice outlined above in that it requires high-quality content. However, this requires a more proactive approach whereby you actively seek out other websites who will want to link to your content. You will need to do research and establish which websites and blogs may benefit from your content and then you have to be bold and ask them to include it! Naturally, there must be some benefit to both parties so you may offer to add links to some of their content on your site in exchange.
- Guest Blogging
They are lots of industry-specific websites that actually seek out guest bloggers to write content for their site. If you do this you can always ask them if you can include a link to your own website in return. Most publications won’t mind – so long as you ask first!
Finding high-quality links can be difficult. It is for this reason that many companies employ the services of professionals to assist them. Here at Leapfrog Media, we can help you with all aspect of SEO, so if you would like more information, please contact us for more details.