11th August 2017

Have you had your website for number of years and made few changes? If you are one of the many people who would say ‘yes’ to this question you probably need to think about redesigning it. There are several reasons for this, the first is that potential customers may have become bored with it, the content may be out of date but perhaps most importantly, it no longer fits with Google algorithms and as a result is never going to achieve its full potential.

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When you do redesign your website, you need to take lots of things into consideration, it’s not just about applying a lick of paint! Most internet searches are now done on mobile devices, so is your site mobile friendly? If not, you won’t just be missing a trick, you will be getting penalised by Google’s Fred algorithm. Do landing pages include relevant keywords and keyphrases and do you have high quality, relevant links? These are crucial to getting a higher page ranking on all the search engines.

When you it comes to redesigning your website, you will need to take on-page and off-page SEO into account. On-page SEO concentrates on the content, how quickly it loads, how easy it is to navigate and making sure that you have included tags, headings and titles. This is what will encourage people to stay on your site and is vital to its success.

Off-page SEO is just as important however, this is what will make your site more visible meaning that people actually get to see your on-page work. This is about building your presence elsewhere. This is about building quality links and building a presence of social media where your site is discussed, shared and liked.

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The organic content of your website is what is important in building long term success. This is what will help you to rank highly naturally on the search engines but it can take time to achieve, especially for new websites. It is for this reason that many sites decide to use Pay per Click (PPC) SEO in a sites infancy as this will drive more traffic to site and generate faster results. Of course, there are huge advantages to this but unfortunately many of the benefits are short lived – they stop once you have stopped paying!

It is certainly advisable to redesign your website if it hasn’t been done for several years. Obviously, you want its impact to be as large as possible so you will need to use a combination of SEO strategies to achieve. We recommend that any of this work should be conducted by professionals who fully understand modern SEO and meeting the search engines’ requirements.

At Leapfrog Media, we can assist you with all aspects of your SEO including organic SEO, social media marketing and PPC. This will help you to stay ahead of your competitors and we offer a range of packages to suit your business and your budget. If you would like more information about our digital marketing and SEO options, please contact us for more details.