25th September 2017
Search Engine Optimisation (SEO) is a combination of many different techniques but the ultimate goal is to improve users’ onsite experience and of course make your site easier to find. There are lots of articles about building relevant content and having quality links but today we will focus more on the technical aspects, an area that is often overlooked.
- Customise your 404 error page
The 404 error page is one of the most annoying webpages that you will come across. Just as you think you have found the content you are looking for, you find in no longer exists or has been moved. If you find this to be the case on your site you need to remedy it quickly but to buy time you could customise the page and provide some relevant links to the content. Sadly, this can’t be done on all website servers but you should always try for damage limitation.
- Website redirects
If you do need to redirect those that view your website you need to ensure that you do it correctly. For temporary changes to the URLs, it is advisable to use 302 redirects while 301 redirects are best for permanent URL and domain changes. Never try to hide redirects as this may attract penalties, bad redirects are likely to impact on your search engine rankings so make sure than any redirects are done by someone who knows what they are doing.
- SEO Cloaking
Most of us are aware that different webpages can appear differently for different users. Sometimes this is because of the browser used or the device that we are using, but on other occasions it can be something more sinister such as hidden links. This is what is known as cloaking and is something that you should avoid at all costs as the penalties can be quite severe. There are tools available online to help you check for this if you didn’t design your website yourself.
- Duplicate content
Duplicate content confuses search engines so not surprisingly it is penalised. Obviously, some text will need to remain similar on some pages but try to keep this to a minimum and if large pieces do need to be duplicated you can use 301 redirects or alternatively canonical tags.
Never copy other people’s content without their permission. If you do need to use other’s content and you do have their permission, make sure that it is properly referenced. There are severe penalties for plagiarism and online tools such as Copyscape can help you check that your content is original.
We appreciate that this type of work can be time consuming therefore at Leapfrog Media, we can assist you with all aspects of promoting your website and this includes building content for landing pages, articles or blogs as well as helping you with technical issues. We offer a variety of packages to suit your business’ needs and requirements. If you would like more information about our SEO services, please contact us for more details.