02nd February 2018

Described by some as “modern day hieroglyphics”, the little yellow icons, of which according to Unicode Consortium, there are around 2,600, are loved and hated in equal measure. The emoji began life in Japan back in the late 90’s and are used by around 40% of mobile users on a regular basis with around 92% of users knowing what they are and when to use them. Furthermore, an emoji was also crowned word of the year by ‘Oxford Dictionary’ in 2015, with the accolade going to the facial expression of “tears of joy”.

It has been said that one of the main reason for their use is because often people are stuck for words when they are looking to express emotions or, in reaction to an event. There is one thing that is for sure and that is there is bound to be an emoji to capture the intended tone or mood of a message. On top of that, emojis are highly engaging and a fun rather than long, tedious passages of text and research has shown that the bright colours have a positive effect on our moods.

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Most of the research relating to emojis appears to have been conducted in the UK, by Ofgem, the government regulator for gas and electricity, but efforts have been made to establish how many people are engaging and using emojis. Apparently, 79% of people use them whilst 27% use them on a daily basis with 55% saying that they now use them more frequently than 12 months ago.

The results then went on to focus on the reason why emojis are used. 80% use them for fun and 54% believe them to be humorous making the recipient smile. Interestingly, 40% said their reason for using them was because they are quicker to use than writing text. 32% use them to congratulate someone whilst only 15% use them to share or commiserate with bad news.

Brands are increasingly using emojis in their marketing. Obviously, it is important to choose ones that you feel represent or align themselves with the image you are trying to portrait. However, with so many available, finding an appropriate one for your marketing campaigns shouldn’t be too difficult. It should be said that emojis that could cause offence should be avoided at all costs! Having a small-scale test run is probably the best approach before committing yourself too deeply.

As with any marketing campaign, it is important to have a level of consistency so if you receive positive responses, reply with a positive emoji. For instance, a comment on a social media platform saying, “love it”, respond with a smiley face and thumb up icon. This will help your brand to be perceived in a positive light.

At Leapfrog Media we can assist you with all aspects of promoting your website and offer a variety of packages to suit your individual needs and requirements. Emojis are perhaps most appropriate when used in social media campaigns and our skilled and professional teams can help you to achieve this. Please contact us for more details.