31st August 2017

Most of us appreciate that it is important to monitor the traffic on our website. The information that we glean helps us to make meaningful business decisions. The problem is there are so many different tools that are available, finding the right one can be tricky. Here are some of the most powerful data analytics tools available at the moment.

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Clicky

Clicky is a user-friendly and versatile analytics tool that offers real-time data which can help when making immediate decisions. On top of this, it easy to install and understand and the specific plugin for WordPress is particularly useful. This tool allows users to monitor keywords and well as activity on social media sites such as Twitter, not to mention giving you an insight into your current page rankings.

KISSmetrics

This is another powerful tool that provides more complete information about your site’s visitors and their level of engagement. In the same manner as Clicky, KISSmetrics gives real-time tracking but also offer behavioural comparisons and a selection of reports including funnel, cohort, design and revenue reports that can once again facilitate decision making by identifying strengths and weaknesses.

Chartbeat

This is a very useful tool that differs slightly from the ones already mentioned. Chartbeat focuses more on the quality of your web content and offers advice regarding how to improve your webpage layout, how to attract new visitors and get greater benefits from social media. On top of offering content analytics, this tool also has real-time audience attention data, editorial reporting and other very useful reports.

Inspectlet

Again, a useful tool but one that has raised eyebrows amongst those concerned about internet security. Inspectlet, records videos for how users navigate your website such as how they move the mouse, scroll through the site and what they click on. It uses Eye-Tracking Heatmaps which according to Wikipedia is “a heat map (or heatmap) is a graphical representation of data where the individual values contained in a matrix are represented as colours. Other analysis reports are also available.

Mobile finance and statistics concept

All of the tools are extremely useful but of course it is important to act on the information that you have. This can be time consuming and knowing where to begin can be tricky if you have no previous experience. It is for this reason that an increasing number of businesses are looking to employ the services of professionals who cannot only interpret the data, but also offer solutions. SEO, PPC and other social media marketing can really help to transform your website into a truly powerful client generating tool.

At Leapfrog Media, we can assist you with all aspects of promoting your website and offer a variety of packages to suit your individual needs and requirements. We can analyse your analytical data and suggest ways to get the most out of your website. We can also make any other additions and amendments to your site so that it performs to its full potential. Please contact us for more details.