13th September 2017
When I go out and about and people talk to me about SEO, one of the first questions that they ask is regarding who they should choose. There are literally thousands of SEO companies out there so how do you know who is any good? Firstly, we always tell people that they should choose a company that does onsite optimisation and doesn’t just focus on link building and Pay per Click (PPC) SEO.
Of course, we are certainly not saying that link building and PPC shouldn’t be conducted, after all, this will help improving your search engine ranking, what we are saying is there are other factors to take into account. Adopting good onsite techniques and methods is what will help you to stay at the top of the rankings and give your campaign some longevity.
Onsite optimisation concerns itself with changes to your website internally. This will make your site easier to index, something which will make it easier for Google to find. As we have said previously, SEO involves using a combination of techniques so simply filling your site with title tags and keywords won’t be enough in itself to take you to the top of the rankings, and if done incorrectly can negatively impact on your sites performance. Make sure that your content is informative, relevant and useful, not just a list of keywords that you would like to rank highly for.
The images that you include on your website is another important factor, something that can often go overlooked by some so called SEO experts. Attaching the appropriate ALT tags to images can really help your pages to get picked up by the search engines. Including relevant information is far more important than keyword stuffing when you are adding these tags so take that into consideration.
It is worth noting that when it comes to images, the chances are they will receive a higher ranking than both maps and videos – features that are included on most websites. The URLs on your site are also important. Once again, they should be clear, concise and to the point. Strings of random numbers and letters will mean little to you and the same applies to Google. Google likes things that are simple, straightforward and easy to understand so make sure that you tidy up your URLs.
Of course, you can make as many changes as you like to your website but if the overall user experience isn’t of a high enough quality then your work will count for very little. Your pages should load quickly, content should be easy to find and we can’t stress how important it is for that information to be relevant and informative. Content should also be updated regularly, perhaps through blogs or related articles and this work needs to be continuous.
At Leapfrog Media, we can assist you with all aspects of your SEO including onsite SEO, link building and PPC. We offer arrange of packages to suit different sectors and different budgets. Please contact us for more details.