13th September 2017

It doesn’t matter what market you are operating in, one thing is for certain and that is you need to interact with your audience. Some brands choose to engage through social media, some via messaging apps whilst other aim for interaction using search engines. What does the future hold when it comes to engaging with your customers?

It wasn’t so long ago that when you wanted something, a plumber for instance, you picked up the Yellow Pages and you called the first number on the list or one that jumped out at you because it was a larger advert. This was great if your business name began with an ‘A’ or you had placed an ad but for everyone else, they were going to struggle.

These days, if the same plumber wanted to engage with their potential customers they would need to look at different mediums. Ranking highly on search engines for keywords and keyphrases is important, you can also adopt PCP advertising such as Google AdWords to appear at the top of searches for certain keywords. Of course, some brands take it one step further and engage using social media sites like Facebook where they can even have live chats with potential customers. The same is also possible with some other messaging apps. Each of these methods builds trust and encourages interaction.

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The website business2community.com believes that social media plays just as important role, if not more so, when it comes to branding compared to traditional search engines. This may be the case when it comes to fact finding, but is it really going to apply to our plumber? The fact that customers can interact through messenger bots is a huge advantage but most searches are still done via Google.

Messenger does pose a serious threat to Google’s dominance, simply because the facility to chat online appeals to many but from a personal point of view, I still believe that you need a combination of good old fashion organic SEO and social media marketing. Of course, it is not just Facebook Messenger that allows businesses to interact with potential customers, there are also other apps such as WhatsApp, WeChat and Viber, who along with Messenger have three billion monthly active users.

As we always stress, adopting a range of marketing techniques and methods is the best way to achieve greater brand awareness. Some mediums appeal more to some potential customers than others, so it is vital that reach out in as many ways as possible. It certainly pays to be well-known and you need to push your brand as much as possible in order to achieve the best results.

At Leapfrog Media, we can assist you with all aspects of promoting your business and helping you to achieve brand engagement. If you require any assistance with your website we offer a variety of packages to suit your individual needs and requirements. We have teams who can offer assistance with SEO, PPC and all your social media and messaging app requirements. Please contact us for more details.