09th February 2018

It is a problem that many entrepreneurs face month in month out – paying all the bills and having something left at the end of the month to pay yourself. You end up asking yourself how it happens and promising never to be in the same situation again. You always have the same options as well, cut costs or increase revenue. Both sound great but they are either not possible or just not happening. Well perhaps it may be possible to increase revenue for only a small cost.

There are ways that you can try and generate more business online, you just need to make your online presence felt and target specific groups of people with your keywords – those who are most likely to be interested in what you have on offer. OK, you may have switched off already thinking that you have been disappointed with the results from your website. Others may be thinking that you know that you need SEO but can’t afford it. Well, perhaps there is an option.

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Pay per Click (PPC) advertising can get you fast results and therefore ease any cashflow worries that you may have. Yes, it costs money so you need to have a plan in place to single out only those who stand a good chance of being interested in your product or service. Only advertise at times when these people are most likely to be online and use very specific keywords. Google AdWords is a great place to start as most searches are done on Google.

Other forms of social media are also great tools with Facebook immediately springing to mind. Have you ever noticed that lots of the adverts you see are for things that you have searched for in the past or connected to your hobbies and interests? Well, that isn’t by chance, Facebook collects an amazing amount of information about what we do and therefore only shows you adverts that you are likely to be interested in. Wouldn’t your business benefit from this type of targeted marketing?

SEO is a skill so it may be worth calling on the services of a professional to assist you. Yes, it will cost money but an expert will get you faster results and reduce the amount of money you waste by not correctly targeting your marketing. If things go well they will also be able to assist you with organic SEO so you can get some real longevity into your marketing. An expert can help you achieve your goal of not having to worry about money being tight at the end of every month. Surely, that is worth it?

At Leapfrog Media, we can assist you with all aspects of promoting your website and this includes both organic SEO and PPC. We offer a variety of packages to suit your individual needs and requirements. We understand that budgets can vary and that ensuring cashflow may be the primary concern. If you would like more information about our SEO services, please contact us for more details.