20th February 2018

There is no wonder why SEO companies and businesses in general concentrate a lot of their advertising on social media, it has been proven to be the most cost effective way of advertising. It is a great way to raise brand awareness as well as giving you the opportunity to interact with more clients and potential clients in a way that had not been possible in the past.

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Why is social media marketing littered with misconceptions?

There is no wonder why SEO companies and businesses in general concentrate a lot of their advertising on social media, it has been proven to be the most cost effective way of advertising. It is a great way to raise brand awareness as well as giving you the opportunity to interact with more clients and potential clients in a way that had not been possible in the past.

Social media marketing is open to everyone, not just the large multinationals with huge marketing budgets. It is a great leveller and if done correctly can reap huge rewards for you and your business. However, it is important that your social media marketing is done correctly otherwise it can prove costly and ineffective. Sadly, there are a lot of misconceptions surrounding this type of marketing and you need to pick a strategy that is appropriate for your business and your industry.

Here are just two of the most common misconceptions:

  1. The results are guaranteed

Anyone can publish a business page on social media platforms such as Facebook. Just because you have posted a page doesn’t mean that it will be an instant success. Like all forms of marketing, you need to work at it and it needs input. You must ensure that you have a plan regarding what content you are going to post. You need to keep it relevant and be aware of what your competitors are doing. You may offer the best products or the best services but if you don’t promote them better than your competitors, no one will ever know.

As we have established, having a social media account is easy, using it effectively is not. You need to develop a strategy and actively monitor the results to ensure that you stay ahead of the competition. There are lots of tools in the marketplace that can assist you with this and a simple Google search will point you in right the direction.

  1. The purpose is to get “Likes”

Likes and shares are certainly important and they should not be dismissed outright. Many social media sites are aware that people buy likes and shares and therefore the results are not necessarily a genuine indication of your performance. Thankfully, for more honourable marketers and companies, these sites now have complicated algorithms to check for bogus accounts and fake likes.

Arguably, shares and views are far more important than simple likes. Interaction with potential clients is what these sites look for. The greater the interaction, the more your post will be featured. This naturally means that greater exposure will lead to greater interaction so it has something of a snowball effect. This is how you will make social media work for you and how you will make your business grow.

Don’t waste your money on buying likes, it simply won’t work and you are effectively throwing money down the drain. Instead, pay a professional company to manage your social media on your behalf if you haven’t the time or the knowledge to do it yourself.

At Leapfrog Media, we can assist you with all aspects of promoting your website through effective social media marketing. We offer a variety of packages to suit your individual needs and requirements. Please contact us for more details.